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Vorfreude Magazin Winter 23/24

Vorfreude.pdf download as pdf
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Data Privacy

Cookies are used on our website. Some of them are mandatory, while others enable us to improve your user experience on our website.

Essential

Essential cookies are required for basic functions of the website. This ensures that the website functions properly.

Name
omCookieConsent
Descr.

Saves the user-selected cookie settings.

Lifetime
365 days
Provider
Oliver Pfaff - Olli macht's

Marketing cookies include tracking and statistics cookies

Name
_ga, _gid, _gat, __utma, __utmb, __utmc, __utmd, __utmz
Descr.

These cookies are used by Google Analytics to collect various types of usage information, including personal and non-personal information. For more information, please see Google Analytics' privacy policy at https://policies.google.com/privacy Non-personal information collected is used to create reports about website usage that help us improve our websites / apps. This information is also shared with our customers / partners.

Lifetime
Several - vary between 2 years and 6 months or even shorter.
Provider
Google LLC
Name
IDE, test_cookie, _gcl_au, _gcl_aw
Descr.

These cookies are used by Google Adwords to collect different types of usage information and thereby display targeted advertisements.

IDE: Contains a randomly generated user ID. Using this ID, Google can recognize the user across different websites across domains and display personalized advertising.
test_cookie: Is set as a test to check whether the browser allows cookies to be set. Does not contain any identification features.
_gcl_au: Contains a randomly generated user ID.
_gcl_aw: This cookie is set when a user clicks on a Google ad on the website. It contains information about which ad was clicked so that successes such as orders or contact requests can be assigned to the ad.

Lifetime
Several - vary between 15min and 90 days
Provider
Google LLC
Name
opt, opt_sec, sync, sync_sec, uid, uid_sec
Descr.

Opt-Out Flag 
Gibt dem User die Möglichkeit das anonymisierte Sammeln von Informationen komplett zu unterbinden.
UID/Cookie-Syncing Status
Informationen zum UID/Cookie-Syncing zu den verschiedenen SSPs (Taboola, AppNexus, Yieldlap, etc...).
Zu je mehr SSPs gesynct wird, um so größer wird das Cookie.
Unique ID des Users (UID)
Nicht reproduzierbare ID des Users, d.h. der User bekommt immer eine neue zufällige ID, wenn das Cookie gelöscht wird.
Wird verwendet für das Conversiontracking, Produkt Retargeting, Keyword Retageting, Click Fraud Detection, Cookie Matching

Lifetime
14 bis 365 Tage
Provider
adup-tech.com
Name
Google Map
Descr.

Display Google Maps.

Lifetime
Current browser session
Provider
Google LLC
Name
YouTube
Descr.

Used to display YouTube videos and save user settings.

Lifetime
Current browser session
Provider
YouTube
Data protection